Marketing

Advanced research in Marketing addresses a marketing issue or problem using skills acquired in one of two different areas:

1. Consumer Behavior 
2. Economics/Quantitative Methods

The theoretical foundation provided in the Marketing PhD Program is enhanced by the Program's flexibility, allowing choice between these two areas. Students take courses not only in the GSB but also in the Psychology, Sociology, Economics and Statistics departments.

The Program defines marketing broadly as the study of the interface between firms, competitors and consumers.  This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.  The Program is designed for those seeking careers as professors at leading research institutions.

For details on the specifics on Marketing as a Dissertation Area and a Support Area, see General Examination Requirements - By Area in the PhD Program Guidebook (PDF).

To learn more about the research being done by current PhD students, please view a listing of proposals and defenses across dissertation areas.

For Marketing Faculty, please access the Faculty Directory to sort by academic area.

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