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Strategy

Advertising Strategy
Dubé

Business Strategy
Gould, Knez

Competition Among Professional Services
Phillips

Competitive Strategy
Knez, Schrager

Corporate Policy and Strategy
Bothner, Burt, Gertner, Knez, Schrager

Cultural Industry
Phillips 

Management Strategy
Knez, Schrager

Marketing Strategy
Chintagunta, Dhar, Frenzen, Hitsch, Jeuland

Organization and Strategy
Dessein, Dobrev, Knez

Pharmaceutical Industry
Chintagunta

Strategic Decisions
Burt, Knez

Strategic Planning
Knez

Strategic Positioning
Dobrev, Knez

Strategy Implementation
Dubé, Knez

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Fast Fact

In 1943 the GSB pioneered the executive MBA degree for experienced managers. In addition to North America, the program is now offered in Europe and Asia, where it was also the first of its kind.


Last Updated 1/4/08