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Marketing/Advertising

Advertising
Jeuland, Labroo, Ramanathan

Category Management
Dhar

Consumer Behavior
Labroo, McGill, Ramanathan

Consumer Goods
Dhar

Consumer Promotion
Dhar

Customer Relationship Management
Hitsch

Data-Based Marketing
Rossi

Demographics
Fogel

Direct Marketing
Rossi

Experience Marketing
Ramanathan

International Marketing
Frenzen, Jeuland

Market Research
Dhar, JeulandMeadow

Marketing Management
Dhar, Jeuland, McGill

Micro Marketing
Chintagunta, Dubé, HitschRossi

New Product Development
Frenzen

New Product Management and Strategy
Dhar

Pricing Strategy
Birge, Dhar, Dubé, Hitsch, Rossi, Stole

Private Labels
Dhar

Product Line Management
Kamenica

Promotions
Dhar, Rossi

Retail Management
Dhar, Meadow

Retail Price Advertising
Dhar

Retail Promotion
Dhar

Retail Sales Events
Dhar, Meadow

Retailing
Dhar, Dubé, Meadow, Rossi

Revenue Optimization
Birge

Sales Force Management
Frenzen

Sales Promotion
Dhar

Scanner Data
Chintagunta, Jeuland, Rossi

Strategy and Planning
Chintagunta, Dhar, Dubé, Frenzen, Hitsch, Jeuland, Labroo, McGill

 

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Fast Fact

The GSB has the most flexible curriculum of any top tier business school. More than half of the 21 courses required for graduation are electives.


Last Updated 1/4/08