
Five Minutes with Julie Roehm, ’95 2006 Distinguished Young Alumni Award Winner
What do you consider your greatest
accomplishment?
My sons, Nicholas and Luke. I want
my kids to be proud of me as well;
that’s important.
I take pride in the Focus launch
and pulling off the extraordinary.
Also, going from Ford to Chrysler was
like being Benedict Arnold. Building
an effective team meant supervising
people who had 10 to 20 years more
experience. I made it work by saying, “I’m in this position to provide leadership
and cover; I’m not here to tell
you how to do your job.”
What has been your most humbling
experience?
The birth of my first son. At 30
weeks, I noticed he had not kicked in
more than 24 hours. At the hospital,
we found out the baby was anemic.
They rushed me into the OR and performed
a percutaneous umbilical
blood sampling, a procedure that had
been performed once at that hospital.
They inserted a large needle where
the placenta met the umbilical cord,
drew blood from the baby, typed it,
determined how low his red blood
cells were, reversed the flow on the
needle, and transfused blood to him.
The moment blood started flowing to
him, he kicked! Nick was born seven
weeks early at 4 lbs., 14 oz.
What do you wish you had known
at the start of your career?
That corporate politics were going to
play a big role—that having the best
intentions and doing really great
work sometimes just isn’t enough.
What’s the hardest part of your job,
maybe something people don’t know?
Trying to connect with each person
on a human level every day. It’s
important as you try to build a
team, particularly as a
newcomer. You want to
be part of the overall
culture of the company,
but also have a culture
within your own team,
which requires people to
know each other on a more personal level.
What’s the best part of your job?
Learning to use the store itself as
a marketing device, and about the
dynamics of the store environment.
When you’re talking about
the largest retailer in the world,
the breadth and depth we have
is overwhelming. It’s like being
a kid in a candy store.
If you had to choose another
line of work, what would it be?
Public relations. It’s using persuasion
to get the notion across to really
savvy journalists, and trying to create
a new channel to connect with people
in a way that you don’t have full control
of. That’s a really powerful place.
If it’s done well and objectively, it has
far more impact than any ad we run.
