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COVER STORY
Building
Equity
(1.4MB
PDF)
More than 500 people turned out May 18 to
see the first spade of dirt turned at 5807 South Woodlawn
Avenue. That’s the site where a 415,000-squarefoot structure
will house the GSB’s Hyde Park facilities under one roof
for the first time in more than fifty years.
By
Patricia Briske
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What
Brought Down Enron? (599K
PDF)
People like to blame politicians and regulators,
but experts in accounting, economics, and trading agreed that deregulation
wasn’t responsible for Enron’s fall. Instead, they blamed the uncertainty
inherent in a new industry, irresponsibility on the part of Enron
management and auditors, inefficiency in the way deregulation was
carried out, and the willingness of investors to see only what they
wanted to see.
By Jennifer Vanasco
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Being
There: Barcelona Conference (938K
PDF)
The European business
climate is offering good opportunities for entreprenuers.
By Rikard U. Anderson |
Selling
to the Next Generation(239K
PDF)
Julie Roehm, '98
With buzz marketing, Julie
Roehm gets young consumers to listen—and buy.
By Emily Hilligoss
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