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Ting Zhu
Assistant Professor of Marketing
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Ting Zhu, who joined the faculty in 2006, studies entry models, retail competition, pricing, game theory; and empirical IO. She is a former lecturer of marketing at Tsinghua University in China and taught marketing at Carnegie Mellon University.
She has received four fellowships, including the AMA-Sheth Doctoral Consortium Fellow in 2004, INFORMS Doctoral Consortium Fellow in 2003 and 2005, and William Larimer Mellon Fellowship from 2000 to 2003. She received a first prize University Graduate Student Scholarship at Tsinghua University in 1998.
Zhu earned a PhD in marketing from Carnegie Mellon University in 2006. From Tsinghua University, she earned a master's degree in business administration in 1999 and bachelor's degree in management information systems in 1997. She was named to Phi Kappa Phi National Honor Society in 2006 and received Honorable Mention for the Alden G. Clayton Doctoral Dissertation Competition from the Marketing Science Institute in 2005.
Selected Publications
With Vishal Singh and Mark Manuszak, "Market Structure and Competition in the Retail Discount Industry," Journal of Marketing Research (forthcoming).
With Vishal Singh, "Pricing and Market Concentration in Oligopoly Markets," Marketing Science (forthcoming).
With Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen, "Discrete Choice Models of Firms' Strategic Decisions," Marketing Letters (forthcoming).
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Courses
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| 37201 |
Developing New Products and Services |
2009(Spring) |
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