Jonathan K. Frenzen

Jonathan K. Frenzen is director of the Management Laboratories. Under his directorship, the Chicago Booth Management Labs have served numerous clients, including Abbott Labs, Ameritrade, Citibank, Eli Lilly, Frito-Lay, General Electric Power Systems, Honeywell International, Nabisco, and Wrigley. Frenzen hopes his students leave with an excitement "that their personal adventures have only just begun."

His research, which largely revolves around his laboratory courses, fits into two categories. The first, market research, has profoundly influenced his knowledge and ability to influence business decisions, particularly in emerging markets. He also turns his attention to his laboratory teams to better understand how teams of highly skilled professionals acquire skills as leaders and followers. "These two areas address the great business challenge of this centuryhow managers function effectively in global companies," explains Frenzen.

In addition to overseeing the Chicago BoothManagement Laboratories, Frenzen works as a consultant for Leo J. Shapiro and Associates and is a member of the Business Advisory Board for the University of Chicago Press and MS2, Inc., Marketing Solutions Software. His work has been published in the Journal of Consumer Research and the Handbook of Economic Sociology. In 1996, he won an award for Best Paper in the Journal of Consumer Research.

No stranger to Hyde Park, Frenzen earned a bachelor's degree in cultural anthropology with special honors, as well as an MBA and PhD in marketing from the University of Chicago. His doctorate was awarded in 1988. He is an avid world traveler, hiker, back country skier, and dog-lover. He also collects primitive and folk art, particularly textiles.

Selected Publications

With P. Hirsch and P. Zorrillo, "Consumption, Preferences, and Changing Lifestyles," The Handbook for Economic Sociology (Princeton University Press, 1994).

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With Kent Nakamoto, "Structure, Cooperation, and the Flow of Market Information," Journal of Consumer Research (December 1993).

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With Harry Davis, "Purchasing Behavior in Embedded Markets," Journal of Consumer Research (June 1990).

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