Jean-Pierre Dubé studies empirical industrial organization, dynamic oligopoly, competitive advertising, competitive pricing, retail competition, price discrimination, and internet marketing. Recently, he has worked on the role of dynamics in the strategies of competing firms. His research is empirical in nature with an emphasis on both positive and normative analysis of marketing strategies. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply empirical models and methods to develop pricing strategies in practice.
Dubé has been invited to present his research at such schools as the London Business School, the University of California at Berkeley, Columbia University, Harvard, Duke, Northwestern University, Stanford, Yale, and Massachusetts Insitute of Technology, and his papers have appeared in Marketing Science, Quantitative Marketing and Economics, The Journal of Marketing Research, Management Science and Marketing Letters. He is the Sigmund E. Edelstone Professor, an area editor for Marketing Science, the recipient of several MSI Research Grants, the recipient of a Kauffman grant, and a member of the editorial board and ad hoc reviewer for several academic journals.
Dubé's teaching style earned him the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the Beatrice Foods Scholar at the Chicago Booth in 2001 and 2005, the True North Scholar in 2003, and a Kilts fellow in 2002.
Dubé earned a bachelor's degree from the University of Toronto in quantitative methods in economics in 1995, a master's degree in economics in 1996, and a PhD in 2000 from Northwestern University. He joined the Chicago Booth faculty in 2000.
Selected Publications
With Chris Hsee and Yan Zhang, "A Behavioral Analysis of the Shanghai Real Estate Market," Journal of Marketing Research (forthcoming).
With Günter Hitsch, Peter Rossi and Maria Ana Vitorino, "Category Pricing with State Dependent Utility," Marketing Science (forthcoming).
With Bart Bronnenberg and Sanjay Dhar, "Consumer Packaged Goods in the United States: National Brands, Local Branding," Journal of Marketing Research (2007).
With Pradeep Chintagunta, "Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data," Journal of Marketing Research (2006).
With Puneet Manchanda, Kim Yong Goh and Pradeep Chintagunta, "The Effect of Banner Advertising on Internet Purchasing," Journal of Marketing Research (forthcoming).
