Ayelet Fishbach studies social psychology, with specific emphasis on motivation, emotion, and decision making. She has presented research all over the world, including at Carnegie Mellon University, Tel Aviv University, Stanford University, Yale University, and the Wharton School of the University of Pennsylvania. She has been published in many psychology journals, including the Journal of Consumer Research, the Journal of Experimental Social Psychology, and the Journal of Personality and Social Psychology. Her publications include "Be Better or Be Merry: How Mood Affects Self-Control," written with Aparna Labroo and appearing in the Journal of Personality and Social Psychology and "Goals as excuses or guides: The liberating effect of perceived goal progress on choice," written with Ravi Dhar in the Journal of Consumer Research. She is on the editorial board of the Journal of Personality and Social Psychology.
Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and the Fulbright Educational Foundation Award. Most recently, she was named a William S. Fishman Scholar and an FMC Scholar at Chicago Booth. She is a member of many professional organizations, among them the Association for Consumer Research, the American Psychology Association, the European Association of Experimental Social Psychology, and the Society of Experimental Social Psychology.
In 2006, she received the Provost's Teaching Award from the University of Chicago.
Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She was also a postdoctoral Fulbright Scholar. She joined the Chicago Booth faculty in 2002.
Selected Publications
With Y. Zhang, "Together or apart: When goals and temptations complement versus compete," Journal of Personality and Social Psychology (2008).
With Koo, "Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation," Journal of Personality and Social Psychology (2008).
With Y. Zhang and A. Kruglanski, "The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path," Journal of Personality and Social Psychology (2007).
With R. Dhar, "Goals as excuses or guides: The liberating effect of perceived goal progress on choice," Journal of Consumer Research (2005).
With R. Friedman and A. Kruglanski, "Leading us not unto temptation: Momentary allurements elicit overriding goal activation," Journal of Personality and Social Psychology (2003).
