Holistic Marketing Communications: What’s Your Brand’s Big Idea?

GSB Marketing Roundtable

March 29, 6:00 PM - 8:00 PM

Join us for an engaging exploration of holistic marketing using real world marketing communication campaigns with ideas big enough to change people’s minds, touch people’s hearts and move entire markets. We’ll discuss United Corporation’s rollout of Ted, the rebirth of the Cadillac brand, Procter & Gamble’s Always feminine care brand, and other winning examples. Learn more.

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Where

Gleacher Center
Room 100
Chicago, Illinois

Who

Patrick Venetucci
EVP, Global Head of HR
Leo Burnett Worldwide

Program

6:00 PM - 6:30 PM: Registration
6:30 PM - 8:00 PM: Program
8:00 PM - 9:00 PM: Cash Bar Reception

Registration

Register Online

Please register by 3/28/2006

Questions

Scott McGarvey, '81

Event Details

Marketers have always strived to come up with that big enduring idea that differentiates their brand in the marketplace. As the number of media options continue to explode, it’s easier than ever to find unique and interesting ways to communicate with buyers, but harder than ever to weave all of these media touch points together into an effective and well orchestrated holistic marketing communications campaign. To achieve this, brands need to be idea-centric, left brained as well as right brained, and champion a big idea which is media neutral in concept and media infinite in potential execution.

Join us for an engaging exploration of holistic marketing using real world marketing communication campaigns with ideas big enough to change people’s minds, touch people’s hearts and move entire markets. We’ll use an interactive dialog format to discuss United Corporation’s rollout of Ted, the rebirth of the Cadillac brand, Procter & Gamble’s Always feminine care brand, and other winning examples.

Speaker Profiles

Patrick Venetucci
EVP, Global Head of HR, Leo Burnett Worldwide

Throughout his 15-plus years at Leo Burnett Worldwide, Patrick Venetucci has built a broad general management platform by contributing to many areas of the agency's business. Since joining Burnett in 1990, he has worked in media, account management, direct, e-marketing and business development. In these roles, he has led the development of marketing communication programs for clients such as Ameritech, Procter & Gamble, Philip Morris, Shinsei Bank and Prudential Investments.

From 1995 to 1997, Patrick served as an Account Director in Burnett’s Tokyo office, where he helped lead and win several new business pitches and launch Beacon Digital, an in-house e-marketing services business. After three years of working in Tokyo, Patrick returned to the U.S. charged with building Burnett’s global HR function and is currently the EVP, Head of Global HR for Leo Burnett Worldwide.

In this role he is responsible for integrating Leo Burnett's business strategy with its human capital strategy. Since assuming this role, Patrick has better leveraged Burnett’s talent and dramatically enhanced the company’s HR infrastructure by improving the design of key HR programs, processes and technology globally.

Patrick is a member of Leo Burnett Worldwide's Global Operating Committee and holds his MBA in finance and marketing from the University of Chicago.