How To Use The Media To Position Yourself As An Expert — And Get Thousands Of Dollars In FREE Publicity

July 20, 6:00 PM - 9:00 PM

GSB Marketing Roundtable

The media flock to experts. But exactly what constitutes expertise? Joan Stewart, also known as The Publicity Hound, will tell us what we need to do to be considered experts -- how to catch the attention of editors, reporters, TV talk show hosts and even bloggers so they start flocking to us. Learn more.

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Where:
Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Who:
Joan Stewart
Publicity Expert
The Publicity Hound

Cost:
No Charge

Program:
6:00 PM - 6:30 PM Registration & Networking
6:30 PM - 8:00 PM Program
8:00 PM - 9:00 PM Optional Cocktail Hour & Networking

Registration:
Register Online
Please register by July 19, 2005

Questions:
Scott McGarvey, '81

Event Details
If you aren’t positioning yourself or your boss as an expert as part of your marketing campaign, you’re missing the chance to get thousands of dollars in free publicity. That’s because the media flock to experts. They quote them, put their photos on the covers of magazines and invite them onto their radio and TV talk shows. But exactly what constitutes expertise? Joan Stewart, also known as The Publicity Hound, will tell us what we need to do to be considered experts (she says it isn’t nearly as difficult as we might think). She’ll also tell us how to catch the attention of editors, reporters, TV talk show hosts and even bloggers so they start flocking to us. She worked in the newspaper business for 22 years and relied on thousands of experts over the years for story ideas, background and commentary. Joan will share the inside secrets of what kinds of experts the media want—and how your marketing efforts can reap huge dividends.

Speaker Profiles:

Joan Stewart
publicity expert, The Publicity Hound

Joan Stewart, a publicity expert, was an editor at three daily newspapers and The Business Journal in Milwaukee. She publishes “The Publicity Hound’s Tips of the Week,” a free electronic newsletter read by more than 13,000 people worldwide. She is also a frequent contributor on the topic of media relations for trade journals and PR industry magazines. You can subscribe to her free newsletter at www.PublicityHound.com and get hundreds of publicity tips at her blog at www.PublicityHound.net.