BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN VERSION:1.0 BEGIN:VEVENT DTSTART:20060914T233000Z DTEND:20060915T013000Z LOCATION;ENCODING=QUOTED-PRINTABLE:Gleacher Center=20 UID:040000008200E00074C5B7101A82E00800000000001679B0A3C7C6010000000000000000100 0000029A605B2728207439A49ED7D3E2E5336 DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Design Thinking: A New Approach to th= e Fuzzy Front End of Product Innovation=0D=0A=0D=0AChicago GSB Innovation R= oundtable=0D=0A=0D=0ASeptember 14, 2006, 6:30 PM - 8:00 PM=0D=0A=0D=0ALearn= how and why Design Thinking can be used to tame the fuzzy front end of pro= duct development. He will focus on the skills, tools, and process steps of = this approach including examples to demonstrate the application of Design T= hinking in a corporate setting. =0D=0A=0D=0AWhere=0D=0AGleacher Center =0D= =0ARoom 100 =0D=0A450 North Cityfront Plaza Drive =0D=0AChicago, Illinois = =0D=0A=0D=0AWho=0D=0AJeremy Alexis=0D=0AProfessor=0D=0AIIT Institute of Des= ign=0D=0A=0D=0AProgram =0D=0A6:30 PM - 7:30 PM: Speaker =0D=0A7:30 PM - 8:0= 0 PM: Discussion =0D=0A8:00 PM: Networking=0D=0A=0D=0ARegistration =0D=0ARe= gister Online: http://gsbsurvey.uchicago.edu/ViewsFlash/servlet/viewsflash?= cmd=3Dshowform&pollid=3Dalumni_roundtable!InnovationRegistration=0D=0A=0D= =0APlease register by 9/14/2006=0D=0A=0D=0AQuestions=0D=0AAtul Setlur, '04:= =0D=0A312.451.4807 =0D=0A=0D=0AEvent Details= =0D=0AThe stage gate process can be credited with increasing the efficiency= of product development over the past 15 years. However, the effectiveness = of this approach is ultimately its undoing: now that most companies have ad= opted this business process (which increases the speed that a company can t= ake advantage of a market opportunity), there are fewer market opportunitie= s available. Much like an investing strategy, the more firms that follow th= is process the less likely the process is to produce distinctive results. A= new approach is needed for companies that want to increase the value of th= eir innovation efforts. But, firms do not need to dismantle their entire pr= oduct development enterprise, which has taken years to develop and may stil= l be efficient at implementing offerings. The solution requires companies t= o re-think how they deal with the =93fuzzy front end=94 of development, whi= ch has often been the most difficult stage to manage, measure, and value. D= esign Thinking offers a unique approach for this stage that generates propr= ietary insights about your stakeholders, defines a set of concepts that wil= l create value for your organization, and offers a smooth hand off to the e= xisting development process. This session will outline how and why Design T= hinking can be used to tame the fuzzy front end of product development, foc= using on the skills, tools, and process steps of this approach. A number of= examples will be sited to demonstrate the application of Design Thinking i= n a corporate setting.=0D=0A=0D=0ASpeaker Profiles=0D=0A=0D=0AJeremy Alexis= =0D=0AProfessor, IIT Institute of Design=0D=0A=0D=0AJeremy Alexis is an Ass= istant Professor at the IIT Institute of Design. Jeremy works with his grad= uate students and corporate partners to define the strategic value of desig= n as well as the role of design in business strategy. He has developed a fr= amework for the successful application of design methods, skills, and think= ing to business problems related to competitiveness and organic growth. Jer= emy has been on the faculty of the Institute of Design for six years. Previ= ously, he worked in consulting, leading interdisciplinary teams tasked with= defining next generation products, services, and business models. He has w= orked with clients such as Unilever, Motorola, Citibank, Pfizer, American E= xpress, Target Corporation, and Zebra Technologies.=0D=0A SUMMARY;ENCODING=QUOTED-PRINTABLE:Design Thinking: A New Approach to the Fu= zzy Front End of Product Innovation PRIORITY:3 END:VEVENT END:VCALENDAR